BARC Introduction

Guided by the recommendations of the Telecom Regulatory Authority of India and Ministry of Information & Broadcasting (MIB) notifications of January 2014, BARC India brings together the three key stakeholders in television audience measurement - broadcasters, advertisers, and advertising and media agencies, via their apex bodies Indian Broadcasting & Digital Foundation (IBDF), Indian Society of Advertisers (ISA) and Advertising Agencies Association of India (AAAI).

With a panel size of 180,000 individuals, BARC India is also the largest measurement company of its kind in the world. Built upon a robust and future-ready technology backbone, BARC India owns and manages a transparent, accurate, and inclusive TV audience measurement system. Apart from the currency products to the TV industry, BARC India also provides a suite of Insight products designed for Broadcasters, Advertisers and Agencies. The Big Data and Insights generated by BARC India powers efficient media spends and content decisions in a highly dynamic and growing television sector.

It currently measures TV Viewing habits of 210 million TV households in the country, using 45,000 sample panel homes.  This is likely to go up to 50,000 soon.  The design for 50,000 panel expansion is planned basis the TV composition arrived from the new TV Universe Estimates 2020. As per the MIB’s guidelines, an over-installation of 10% is required, thereby requiring the 45,500 household panel to effectively be contained within an installed base of 50,000 households

Standardisation Certificates obtained by BARC India are CESP France Certification in April 2017 which validates representativeness of BARC India's TV Measurement Panel and by ISI, Kolkata in May 2018 certifying the representativeness of BARC India's Panel Design & Household Selection.

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