Advertisements are the primary source of revenue for television channels.
The main objective of this Committee is to recover outstanding dues from media agencies and their clients within the agreed credit period. The Committee meets every month to review the outstanding dues, calls the defaulting clients and media agencies for meetings and takes appropriate action. Consistently defaulting clients are put on Advance/PDCs. In case of shifting of client from one agency to another, the Committee ensures that laid down procedure is followed by media agencies and clients. The Committee also resolves any dispute arising between broadcasters and advertisers/media agencies. This Committee not only engages the AAAI member agencies but also deals with agencies which are not members of AAAI, DAVP, NFDC and DIPRs.
Following members comprise the Committee:
Central Committee (Core Committee)
- Mr. I. Venkat, Eenadu TV – Chairman
- Mr. Avinash Pandey, ABP Network
- Mr. Ashok Soni, Star India
- Ms. Laxmi Shetty, Zee
- Mr. George Alex, Sun
- Mr. Jeetendra Patel, Viacom 18
- Mr. Venkitaraman, Kairali
- Mr. Sudipto Chowdhuri, India TV
- Mr. Gannesh Rao, Culver Max
Special Invitees
- Mr. Mukesh Jindal, Zee Media Corporation Ltd.
- Mr. Darshil Parekh, Network 18
- Mr. Amul Jain, NDTV
Kerala Credit & Collections Committee
- Mr. P. R. Satheesh, MM TV - Chairman
- Mr. Venkitaraman, Kairali
- Mr. B K Unnikrishnan, Asianet News
- Mr. M. C. Gopichand, Mathrubhumi
- Mr. R. Sivakumar, Amrita TV
- Mr. K N Rishikesh, Flowers TV
- Mr. Jeetendra Patel, Viacom 18
- Mr. Alex George, Sun TV
- Ms. Laxmi Shetty, Zee
- Mr. Darshil Parekh, Network 18
- Mr. Ashok Soni, Star India
Credit & Collections Committee- Southern Chapter
- Mr. Alex George, Sun Network
- Ms. Laxmi Shetty, Zee
- Mr. Darshil Parekh, Network 18
- Mr. Ashok Soni, Star India
- Mr. Jeetendra Patel, Viacom 18
- Mr. Veera Swamy, ETV
- Mr. Clifford Pereira, TV9
- Mr. Anil Surendra, Aisanet Suvarna News
- Ms. Shine Leadit Joy, Polimer
- Mr. Anil Singh, TV5
