News & Events
Any new ratings agency will create a bigger problem - IBDF to TRAI
IAMAI and IBDF oppose TRAI’s bid to regulate OTTs
Consultation paper on spectrum allocation for satcom soon: TRAI Chairman
TRAI begins talks on broadcasting tariff consultation paper
TRAI seeks more inputs for I&B Ministry’s National Broadcasting Policy
Broadcast Bill Is An Attempt To Force Fit OTTs Into Broadcasting: IBDF
Cable TV Regulation: IBDF seeks meeting with the Parliamentary Standing Committee
IBDF re-elects K Madhavan as President
IBDF promotes the collective interests of Television and Digital Media platforms as well as other key industry players from the M&E sector.
20
Years in the industry
President Speaks
K Madhavan
President - IBDF, Country Manager & President - The Walt Disney Company India & Star India
Across the developed markets, Media & Entertainment contributes around 3% of a country’s GDP. In India, however, we are only around 1% of the GDP, and thus have a lot of headroom to grow. This contribution does not include the indirect impact on allied industries, and the intangible soft power that results from having a globally recognized media industry. Growing the industry will require investment in technology and skilling as well as continuous investment in content. It will also require the support of the government through light-touch regulation and positive policy incentives ... Read More
400+
Channels
91%
Television Viewership across country
10+
OTT Member Platforms
48%
OTT market share
Industry Snapshots
01
Television advertising grew 25% to end 2021 just 2% short of 2019 levels. Subscription revenue continued to fall experiencing a 6.2% de-growth due to a reduction of 6 million pay TV homes and a fall in consumer-end ARPUs.
Source: FICCI-EY M&E Report March 2022
02
Digital subscription also grew 29% to reach INR56 billion in 2021. 80 million paid video subscriptions across almost 40 million Indian households generated INR54 billion.
Source: FICCI-EY M&E Report March 2022
03
Digital advertising grew 29% to reach INR246 billion in 2021. In addition, advertising by SME and long-tail advertisers reached INR117 billion.
Source: FICCI-EY M&E Report March 2022
04
Television is expected to grow at a CAGR of ~5% to reach INR 826 billion in 2024.
Source: FICCI-EY M&E Report March 2022
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