IBDF promotes the collective interests of Television and Digital Media platforms as well as other key industry players from the M&E sector.
Years in the industry
Across the developed markets, Media & Entertainment contributes around 3% of a country’s GDP. In India, however, we are only around 1% of the GDP, and thus have a lot of headroom to grow. This contribution does not include the indirect impact on allied industries, and the intangible soft power that results from having a globally recognized media industry. Growing the industry will require investment in technology and skilling as well as continuous investment in content. It will also require the support of the government through light-touch regulation and positive policy incentives ... Read More
Channels
Television Viewership across country
OTT Member Platforms
OTT market share
Television advertising grew 25% to end 2021 just 2% short of 2019 levels. Subscription revenue continued to fall experiencing a 6.2% de-growth due to a reduction of 6 million pay TV homes and a fall in consumer-end ARPUs.
Digital subscription also grew 29% to reach INR56 billion in 2021. 80 million paid video subscriptions across almost 40 million Indian households generated INR54 billion.
Digital advertising grew 29% to reach INR246 billion in 2021. In addition, advertising by SME and long-tail advertisers reached INR117 billion.
Television is expected to grow at a CAGR of ~5% to reach INR 826 billion in 2024.