• "Television engagement continues to grow with a 5.1% increase in viewership"

    K Madhavan, President, IBDF and Country Manager & President, Disney Star, on the growing TV landscape in India

    read more
  • K. Madhavan re-elected President of IBDF

    read more
  • IBDF members host lunch in honor of Shri Anurag Singh Thakur, Hon'ble I&B Minister

    24th IBDF AGM, 31 Oct 2023, New Delhi

  • IBDF President K Madhavan meets PM Modi; discusses broadcast sector

    read more
  • Govt. must support M&E sector through light-touch regulation

    K. Madhavan, President - IBDF

    read more
image news ibf

News & Events

IBDF promotes the collective interests of Television and Digital Media platforms as well as other key industry players from the M&E sector.


Years in the industry

President Speaks

K Madhavan

President - IBDF, Country Manager & President - The Walt Disney Company India & Star India

Across the developed markets, Media & Entertainment contributes around 3% of a country’s GDP.  In India, however, we are only around 1% of the GDP, and thus have a lot of headroom to grow. This contribution does not include the indirect impact on allied industries, and the intangible soft power that results from having a globally recognized media industry. Growing the industry will require investment in technology and skilling as well as continuous investment in content. It will also require the support of the government through light-touch regulation and positive policy incentives ... Read More




Television Viewership across country


OTT Member Platforms


OTT market share

Industry Snapshots


Television advertising grew 25% to end 2021 just 2% short of 2019 levels. Subscription revenue continued to fall experiencing a 6.2% de-growth due to a reduction of 6 million pay TV homes and a fall in consumer-end ARPUs. 

Source: FICCI-EY M&E Report March 2022

Digital subscription also grew 29% to reach INR56 billion in 2021. 80 million paid video subscriptions across almost 40 million Indian households generated INR54 billion.

Source: FICCI-EY M&E Report March 2022

Digital advertising grew 29% to reach INR246 billion in 2021. In addition, advertising by SME and long-tail advertisers reached INR117 billion.

Source: FICCI-EY M&E Report March 2022

Television is expected to grow at a CAGR of ~5% to reach INR 826 billion in 2024.

Source: FICCI-EY M&E Report March 2022

Our Members