News & Events
Kevin Vaz takes over as President of IBDF
Any new ratings agency will create a bigger problem - IBDF to TRAI
IAMAI and IBDF oppose TRAI’s bid to regulate OTTs
Consultation paper on spectrum allocation for satcom soon: TRAI Chairman
TRAI begins talks on broadcasting tariff consultation paper
TRAI seeks more inputs for I&B Ministry’s National Broadcasting Policy
Broadcast Bill Is An Attempt To Force Fit OTTs Into Broadcasting: IBDF
Cable TV Regulation: IBDF seeks meeting with the Parliamentary Standing Committee
IBDF promotes the collective interests of Television and Digital Media platforms as well as other key industry players from the M&E sector.
20
Years in the industry
President Speaks
Kevin Vaz
Transformative Era for India's M&E Sector
It is an honour to take on this responsibility at such a transformative time for the media and entertainment sector. India's appetite for content is unmatched, making it a unique market where all forms of media continue to grow, while Indian content increasingly gains international recognition furthering India's soft power globally. I look forward to work with the government and industry in developing progressive, soft-touch regulations that empower the sector to innovate and harness its full potential for sustainable growth.
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400+
Channels
91%
Television Viewership across country
10+
OTT Member Platforms
48%
OTT market share
Industry Snapshots
01
Television advertising grew 25% to end 2021 just 2% short of 2019 levels. Subscription revenue continued to fall experiencing a 6.2% de-growth due to a reduction of 6 million pay TV homes and a fall in consumer-end ARPUs.
Source: FICCI-EY M&E Report March 2022
02
Digital subscription also grew 29% to reach INR56 billion in 2021. 80 million paid video subscriptions across almost 40 million Indian households generated INR54 billion.
Source: FICCI-EY M&E Report March 2022
03
Digital advertising grew 29% to reach INR246 billion in 2021. In addition, advertising by SME and long-tail advertisers reached INR117 billion.
Source: FICCI-EY M&E Report March 2022
04
Television is expected to grow at a CAGR of ~5% to reach INR 826 billion in 2024.
Source: FICCI-EY M&E Report March 2022
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